Two people create a baby. Two people become parents.
They should both have a choice in how they rear their child.
Companies continue to just offer maternity pay and leave to women and only two weeks paternity leave to men even though in 2015 the government introduced ’Shared Parental Leave and Pay’.
This in turn causes prejudice against women of childbearing age as they are seen as risky hires. While men who would like to be stay at home parents are not being taken seriously.
Giving parents equal parental options empowers them to decide how they want to balance their childcare responsibilities.
In turn enabling parents to #ShareBaby is a key step towards achieving equality in the workplace and beyond.
About SheSays London
SheSays is a global network for creative women. The London branch is the biggest with over 4,000 members. Together we promote creative women’s development and empowerment; running events, social media content and campaigns, PR and help the 'Who's Your Momma' mentorship program.
This campaign has been created by SheSays London.
Fabiana Xavier – Creative Director at Connectt and President of SheSays London
Katja Alissa Mueller – Freelance Creative Designer and Design Lead at SheSays London
Alison Green – Executive Coach & Managing Director at Womba
Ciara O’Meara – Creative Director and SheSays Board Member
Eva Münnich – Illustrator/Animator
Holly Pither – Managing Director and Founder at Tribe PR
+ with special thanks to Karolina Ciecholewska and Wendy Abrantes